Know the Studio Behind the Work
In our process we know, reimagine, focus & transform to create visual solutions for clients around the world.
We are an independent, multi-disciplinary design studio based in Guatemala. Since 2015, we have been creating design solutions that blend the richness of analogue techniques with the limitless possibilities of the digital world.
Krft – Motion and Graphics is a two-person studio founded by Cindy Gabriela Ruano, a graphic designer, lettering enthusiast and lover of all things handmade, and Jose Muñoz, a digital designer, animation specialist and perpetual explorer. Together we combine our strengths to push creative boundaries, experiment with new ideas, and craft meaningful visual experiences.
As a small and focused studio, we create every project ourselves and work directly with our clients to fully understand their goals and vision. We believe that great design is the result of commitment, curiosity, intelligence and attention to detail.
We are always open to new challenges. If you have an interesting idea in mind, count us in.
Brand Creation & Visual Identity Design
At Krft – Motion and Graphics, we help brands build a strong and memorable identity through thoughtful brand creation and visual identity design. A successful brand goes beyond a logo; it is a complete visual system that communicates your values, personality, and purpose.
We work closely with our clients to develop logos, color palettes, typography systems, brand guidelines, and visual assets that create consistency across all platforms. Our goal is to design identities that are not only visually appealing but also strategic, scalable, and recognizable.
Whether you are launching a new brand or refreshing an existing one, our branding and visual identity services help businesses stand out and connect with their audience.
Visual Communication & Creative Strategy
Strong design starts with clear thinking. At Krft, we develop visual communication strategies that help brands express their ideas effectively and connect with their audience.
Our process focuses on understanding the goals of each project and translating them into clear visual messages, storytelling, and strategic design solutions. From concept development to final execution, we create visuals that communicate ideas with clarity and impact.
Through creative strategy, visual storytelling, and design thinking, we help businesses strengthen their communication and deliver consistent brand experiences.
Motion Graphics & Animation
Motion graphics are one of the most powerful tools for modern communication. At Krft – Motion and Graphics, we create high-quality motion graphics and animation that bring ideas to life and capture attention.
From animated brand content and explainer videos to social media animation and digital campaigns, our motion design combines storytelling, design, and timing to create engaging visual experiences.
Our expertise in animation, motion design, and visual storytelling allows us to transform static designs into dynamic content that helps brands communicate clearly and stand out in digital platforms.
3D Modeling & 3D Animation
We create 3D models and 3D animation that add depth, realism, and visual impact to digital projects. Our 3D design services help brands present products, concepts, and environments in a more engaging and immersive way.
From product visualization and architectural elements to stylized 3D animation and motion graphics, we combine design, lighting, textures, and animation to produce compelling visuals.
Our goal is to deliver high-quality 3D content that enhances storytelling and strengthens the visual presence of your brand.
Editorial & Packaging Design
Great design elevates both content and products. At Krft, we develop editorial design and packaging design that combines aesthetics, clarity, and functionality.
Our editorial design services include layouts for books, magazines, catalogs, and publications that prioritize readability and visual hierarchy. In packaging, we create designs that communicate the essence of a product while standing out on shelves and digital platforms.
Through thoughtful design, materials, and visual storytelling, we help brands create editorial and packaging experiences that connect with their audience.
Social Media Design & Content Graphics
A strong presence on social media requires consistent and engaging visual content. At Krft – Motion and Graphics, we create social media design and digital graphics that help brands communicate effectively across platforms.
Our services include social media templates, animated posts, campaign graphics, and visual content systems designed to maintain a consistent brand identity.
By combining graphic design, motion graphics, and digital storytelling, we help brands create content that captures attention, increases engagement, and strengthens their online presence.
